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Welcome to The Gro Store

Welcome to The Gro Store, the official online store of The Gro Company Australia. We have been changing the way that mums and dads put their babies to bed since the year 2000 with our acclaimed baby sleep products, helping parents and babies everywhere get some well-deserved shut-eye.


At The Gro Company, we realise that safety is a top priority for parents of babies, toddlers, and young children. We are experts on sleep safety, and all of our products are designed with sleep safety in mind: we adhere to UK and Australian safety standards, and have a relationship with the UK sleep safety charity the Lullaby Trust and Kidsafe in Australia.


At The Gro-Store, you can find our full range of baby sleep products. This includes the award-winning Grobag, our Swaddle Grobag, GRoegg and our new Ollie the Owl, sound and light sleep friend.

Your guide on choosing a Gro Safer Sleep Product

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